B2B Sales coaching

Business Owners and Sales Leaders: Unlock the True Potential of Your B2B Sales Teams.

With Kester James' one-on-one sales coaching, your team will exceed sales expectations and achieve results you never thought possible.
Consistency

A sales team performing at their peak day in day out.

Time

Reclaim your time and focus on what you do best.

Engagement

Improve staff engagement and save $’s on recruiting and training.

Growth

Wave goodbye to pipeline peaks and troughs, and welcome consistent, sustainable growth.

Performance

Transform mid-tier performers into high achievers and elevate top performers into true superstars.

Get your team performing at their peak day in day out

Get your time back to focus on what you do best

Turn your mid-tier performers into high performers, and your high performers into superstars

Improve staff engagement and save $$$’s on recruiting and training

Say farewell to peaks and troughs and say hello to consistent, sustainable growth

Getting B2B sales professionals to achieve peak performance is a challenge nearly every company faces.

Are you frustrated that despite your best efforts, your sales team are just not hitting their goals?

If that's the case, you're not alone.

Nearly all business owners and sales leaders struggle at some point to get the most from their sales functions.

And it’s no surprise—business owners and sales leaders are pulled in countless directions every day. From managing demanding clients and hiring staff to planning, forecasting, reporting, and handling the endless tasks that land on their plate.

For many leaders, no matter how much they want to dedicate more time and energy to their sales team, the reality is they simply lack the capacity.

And unchecked, sales teams spend too much time on the wrong activities, too little on the right ones, repeat the same mistakes, and consistently fall short of their targets.

Leaving leadership frustrated that targets are being missed, putting more pressure on the sales team, and performance declines further.

(Cue unhappy leaders, salespeople and high staff turnover...)

And worst of all, finding good salespeople is hard, and getting harder. And hiring and training new staff is expensive.

Surely, there must be a better way…?

Watch your sales soar with Kester James' 1-2-1 sales coaching, providing your team with the advice, guidance, support, and accountability needed to reach their full potential.

Luckily, there is...

The truth is this – most salespeople want to be top performers. They just don’t know how.

And this is where we come in…

At Kester James we live and breathe B2B sales every day. And we know what it takes to be successful.

We understand that sales is not complicated. But neither is it easy.

It's a process.

And the best salespeople understand what that process is. Know how it applies to their business. And know how to make it work for them (and you).

And the best salespeople know exactly what needs to be done each and every day to reach and exceed their goals.

And we will help your sales teams understand exactly what that process looks like for them. Then create a plan, remove friction, and support them as they effectively execute.

How Does Kester James B2B Sales Coaching Help Sales Professionals?

Focus: Each team member will receive a tailored 90-day action plan that aligns their goals with daily and weekly activities. We help them eliminate distractions and concentrate on what truly matters.
Confidence: Knowing they have a trusted resource for advice and guidance. As independents, we provide a safe space for them to openly discuss their concerns and challenges, offering support in finding solutions and overcoming obstacles.
Accountability: By setting realistic and achievable goals, milestones, and tasks, and holding individuals accountable for meeting them, we empower them to reach their goals more efficiently.
Supported: Providing ongoing support to ensure sustained increases in activity, helping them maintain consistent high performance over the long term.

How Does Kester James B2B Sales Coaching Help Leadership Teams?

Time: Freeing up time and mental capacity to focus on what you excel at, whether that's growing your business or developing and expanding your team.
Retention: Reduce turnover with a coaching culture; Businesses that invest in their employees experience not only enhanced performance but also greater staff satisfaction and higher retention rates.
Top line growth: With your team performing at its collective best, you'll experience significant increases in sales ROI. Achieve greater results from your existing team without the need to hire new staff or raise overhead costs.
Hit your targets: Start consistently meeting and surpassing your goals, positioning yourself for the next promotion or taking your business to the next level.
How it works

The road to sales success begins with a tailored solution aligned to your business objectives and goals.

Most sales professionals aspire to excel in their roles. Our 5-step process helps them permanently eliminate roadblocks and distractions, enabling them to focus on high-ROI activities and unlock their full potential.

01.
Sales Performance Diagnostic:
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A 90-minute one-on-one assessment exploring the coachee's sales performance, goals, actions, habits, and motivations.
02.
90-day Coaching Plan:

Based on the assessment, we craft a personalized plan with clear goals, milestones, and daily actions for measurable progress.
03.
Weekly Coaching Sessions:

One-on-one sessions to track progress, address challenges, provide support, act as a sounding board, and deliver motivation.
04.
Practical Exercises:

Hands-on exercises and role-plays to sharpen skills and boost confidence.
05.
Accountability:

Hold coachees accountable by tracking key inputs to ensure desired outputs, while identifying and addressing blockers that may hinder their progress.

Let’s find out if B2B coaching is right for your business.

B2B sales coaching isn’t for everyone. However, if you’re curious to see if it’s the right fit for you or your team, schedule a call, and let’s discuss! We'll cover;

Your business, aspirations, and goals.
Who on your team might be a good fit for sales coaching, and why?
What you believe needs to be done to help you or your team achieve peak performance.
Our approach, philosophy and target outcomes.
Investment required and expected ROI.

Ready to learn more?

Schedule an obligation free discovery call with our specialists to find out how we can help you, today.

Schedule a Discovery Call
or contact us
FAQ

We’re here to help.

Got questions? Here's a few Q&A that might help.

And if you don't find what you need, follow the link below to ask us any question you like.
Get in touch
What's the difference between sales coaching and training?
Sales training is usually delivered to groups over a short timeframe, typically spanning one to three days or sessions. It tends to focus on general principles and skills, often with a one-size-fits-all approach.

‍Sales coaching, on the other hand, is a more personalized, one-to-one process. It unfolds over a longer period—ranging from weeks to months or even years—tailored to the specific needs and goals of the individual, ensuring continuous growth and improvement.

Many businesses find sales coaching is more effective for long-term results because it is personalised and ongoing.
What is the time commitment for our team?
We start with a 90-minute diagnostic of each coachee's current view. Then we build a customised plan and review that over a 60-minute session, ending with agreed actions.

Over the following weeks, we typically find a 30-minute weekly catch up is sufficient for the first three months, and then adapt as needed from there.
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How do you measure success of coaching programs?
At the beginning of our engagement, we collaborate with you to define clear KPIs, both at the organisational and individual levels.

These KPIs serve as a roadmap for success, ensuring alignment with your specific business goals. Throughout the coaching process, we track progress against these established metrics and provide regular, transparent updates, highlighting key achievements and areas for further development.

Our approach ensures continuous improvement and measurable results at every stage.
What kind of businesses and industries do Kester James work with?
Our expertise spans across diverse industries, but our methodologies are industry-agnostic, meaning we tailor our approach to meet the unique challenges of each client, regardless of their sector.
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Kester James works with a broad spectrum of B2B businesses, ranging from global financial services firms to emerging tech startups, and everything in between.

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